Mina Luna Vincent: The person behind the first Augmented Reality (AR) film

Mina Luna Vincent born 13 August 1987, is a Mexican-Australian fashion film director, art director, musician, artist, screenwriter, producer, and novelist. Some people become artists and some are destined to become artists from the day they open their eyes in this world. Mina Luna was destined to become an artist and she showed her interest in the arts for the first time when she was a kid.
Being destined to become an artist is not enough because you have to become a successful one as well and for that, you need some people who support you, who motivate you when you are demotivated, and who give you the courage to make bold decisions in difficult circumstances when you need to and for her, she had a few people in her family who helped her excel at her art.
Our family background and culture have a lot of impact on our future and Mina Luna’s family is full of artists such as painters, singers, actors, dancers, and musicians. It was in her blood, she is a gifted woman. Mina Luna is recognized as one of the most important fashion icon directors like TYRONE LEBON, THALIA DE JONG, GSUS LÓPEZ, to name others.
Augmented reality will be really important in future, augmented reality will be one of the one of the skills where new generations will seek to be at the forefront of technology but the person who dares to do something for the first time is always remembered in history books. She is widely known for her commitment we can tell that from the way she achieved her fashions films goal she only stopped after she achieved it. Mina Luna is a versatile artist and has worked in different fields such is AR. VR AI and her notable movie work include My Cat Feels Sorry (2020), The Space to Your Pleasure (2019), The Food Capital of Malaysia (2017), etc.
After all these years in the industry this brilliant artist Mina Luna has now opened a new window of opportunity for everyone in the fashion film industry with her innovative mind by directing “A fashion film for the first time in the world with the Augmented Reality (AR)”. This art piece is currently valued at 49 million dollars.
Specifically, Augmented Reality consists of adding 3D layers to an image of the real world. Mina Luna has noticed during her work the importance of technological innovation in the world of fashion and how it opens up new scenarios for the clothing sector.
This first Augmented Reality film will be shown at “Canadian International fashion film festival (CANIFFF)” Toronto, Ontario, Canada. CANIFFF is a platform for fashion and film lovers to showcase their creativity. The CEO of CANIFFF has personally invited her as a guest to participate in CANIFFF. She has got her success with her day night work ethic and even this pandemic could not stop her. At the age 16 she became a professional, she has already become a source of inspiration in fashion and cinema industry for many emerging artists.
Augmented reality (AR) is an interactive experience of a real-world environment where the objects that reside in the real world are enhanced by computer-generated perceptual information, sometimes across multiple sensory modalities, including visual, auditory, haptic, somatosensory, and olfactory. AR can be defined as a system that incorporates three basic features: a combination of real and virtual worlds, real-time interaction, and accurate 3D registration of virtual and real objects. This experience is seamlessly interwoven with the physical world such that it is perceived as an immersive aspect of the real environment. In this way, augmented reality alters one’s ongoing perception of a real-world environment, whereas virtual reality completely replaces the user’s real-world environment with a simulated one.
The Mina Luna’s revolutionary idea of implementing AR technology is the center of attention, because eventually the possibility of converting this resource into a standard will be studied when people will see it. The word is changing quickly and now Mina LUNA is in on the right path with the usage of Virtual Reality (VR), Augmented Reality (AR), and Artificial Intelligence (AI) technology creating new ways to increase in the fashion industry.
Mina Luna is a master in creating FASHION CONTENT for many famous brands in the fashion industry. She also has created fashion films for several brands such as Lexus, L’Oréal, Skechers, Mia Fartino, etc. She learned from her experience in the field that an essential part of the success of her Fashion Film has been the creativity and venturing to use the new resources offered by the industry.
Fashion Films have now become an important part of the society we can see it with new platforms such is tik tok and Instagram and we have seen some trends become a new normal which people adapt from these style of life.
The idea to expose a collection or costume design through audiovisual with the plus of the Augmented Reality, the video is titled “Chulada” and has been created for the clothing brand “Sucia”. In Spanish, “Chulada” means a thing that is “cool”. With her film Chulada, the director Mina Luna aimed to represent women’s personality through their wardrobe. Industry pundits think that after the pandemic when things will go to normalcy hopefully soon then Augmented Reality films will become the new trend in the industry.


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